Family offices are buying private jets at a pace not seen since the post-COVID boom — and this time, the purchases look less like splurges and more like balance-sheet decisions. Fractional ownership, jet cards and sophisticated charter platforms all offer the private jet experience at a reduced cost, but only whole ownership affords the most precious asset of all: full access.
The current surge in jet sales is being fueled by new technology wealth and generational transfers, but aviation advisers say the more durable reasons for the purchases are less glamorous. Today’s ultra-high-net-worth families are using jets to generate tangible value, whether that means increased productivity, more control of their time, an added level of security, and even, if handled properly, a generous tax shelter. The defining theme is ROI, with operating costs, depreciation and resale value all part of the equation.
