New Shackelford Law Website Launches with Unique .law Domain

Dallas, TX, May 20, 2019 — Shackelford, McKinley & Norton, LLP, a law firm headquartered in Dallas, Texas, recently published a newly redeveloped website featuring .law instead of .com as the domain identification.

John Shackelford, Managing Partner, explained, “In many ways our website has become the ‘front door’ to our firm. In addition to presenting visitors with an exceptional user experience and easy way to navigate our multiple offices and practice areas, we wanted a domain that underscores our specific industry. The .law domain opportunity was brought to our attention and we decided to adopt it.”

The .law domain indication, instead of the traditional .com, has been introduced as a new top-level domain identifier dedicated to accredited lawyers and law firms worldwide. This new domain offers lawyers an alternative to the overpopulated and unregulated .com domain. Reserved domains, such as .gov, .edu, and .law, are all exclusive, verified, and trusted by end users worldwide.

Mike McKinley, a founding partner of the firm, added, “Only qualified lawyers and law firms are eligible to secure this new domain designation. All registrations are verified by an internationally recognized, third party verification service. We felt, as a firm, we wanted to take this opportunity to strengthen and differentiate our brand. A .law domain allowed us to create a descriptive and memorable domain name and shorten our whole address to simply shackelford.law. A real convenience and time saver for users seeking to find us on the internet.”

.law and .abogado are newly created, restricted top-level domains (TLDs) that are designed to promote trust in the professional legal community by creating exclusive online spaces in which only lawyers that are regulated and licensed to practice law can present themselves in a distinctive and memorable manner. +Finding acceptable domain names has become difficult. Recent studies indicate approximately 143 million domain names ending in .com or .net are already taken. With reserved designations like .law, companies and individuals have more choices available.

Mr. Shackelford concluded, “We are very pleased with the new website and how well it serves our needs and our clients. We invite everyone to check it out using our new .law address, shackelford.law.”

Shackelford, McKinley & Norton, LLP is headquartered in Dallas, Texas with offices in Nashville, Austin, Fort Worth, Houston and Frisco. The firm represents large corporations, as well as individuals, across the U.S. in a variety of transaction and litigation matters. They serve many industries, including aviation, energy, financial institutions, hospitality, real estate, automobile dealers, entertainment and health care.